His Swankiness quotes, and comments on, an editorial that suggests that the blossoming market for Japanese manga and anime in this country are entirely fan-created: it's not as if some bunch of suits sat down in a board room, conceived a product, and then proceeded to construct a sales strategy around that product. Interesting. I wonder, though, when did anime start to reach its current level of critical mass? Did the rise of manga and anime coincide with the rise of the Web? Just curious, 'cause I don't know.