To me, it's like if the Bond people not only did a reboot of the Bond movies, but invented a completely new backstory for him -- maybe make him the son of an IRA leader or something. But every single bit of new Trek promotional material that comes along makes me think one thing: this might be cool if they'd just change the names of the people involved. How about not making it a Trek movie? Just for kicks?
Anyway, here's the trailer:
See, right off, there's what bugs me. Kirk is apparently the delinquent doofus who gets pushed into enlisting by someone else. And the Kirk in my imagination would never utter something like "Why are you talkin' to me, man?" Ugh.
UPDATE: Spurred on by Belladonna in comments, I came up with what I think is a better analogy: what they're doing with Kirk strikes me as if somebody made a movie of Oliver Twist in which Oliver was not an orphan but a runaway from home. I like it when I get challenged to explain myself better!