Here's the test of the press release:
HBO turns 'Fire' into fantasy series
Cabler acquires rights to Martin's 'Ice'
By MICHAEL FLEMING
HBO has acquired the rights to turn George R.R. Martin's bestselling fantasy series "A Song of Fire & Ice" into a dramatic series to be written and exec produced by David Benioff and D.B. Weiss.
"Fire" is the first TV project for Benioff ("Troy") and Weiss ("Halo") and will shoot in Europe or New Zealand. Benioff and Weiss will write every episode of each season together save one, which the author (a former TV writer) will script.
The series will begin with the 1996 first book, "A Game of Thrones," and the intention is for each novel (they average 1,000 pages each) to fuel a season's worth of episodes. Martin has nearly finished the fifth installment, but won't complete the seven-book cycle until 2011.
The author will co-exec produce the series along with Management 360's Guymon Casady and Created By's Vince Gerardis.
Martin's series has drawn comparisons to J.R.R. Tolkien, because both are period epics set in imagined lands. But Martin has eschewed Tolkien's good-vs.-evil theme in favor of flawed characters from seven noble families.
The book has a decidedly adult bent, with sex and violence comparable to series like "Rome" and "Deadwood."
"They tried for 50 years to make 'Lord of the Rings' as one movie before Peter Jackson found success making three," Martin said. "My books are bigger and more complicated, and would require 18 movies. Otherwise, you'd have to choose one or two characters."
Aside from writing the most recent draft of "Halo," Weiss recently adapted the William Gibson novel "Pattern Recognition" for WB and director Peter Weir.
Benioff and Weiss were repped by CAA and Management 360.
Aside from Martin's claim that he'll be done with the series by 2011 (surely one of the larger "Yeah, right"-types of claims in recent years!), this is a pretty ambitious project. I'm not sure how many episodes constitutes a "season", but even distilling A Storm of Swords down to twenty-two or so hour-long episodes is going to involve quite a bit of condensing.
And I'm sure the inevitable "They'd better get _____ to play Jon Stark!" debates will get heated, as well as the response to whatever actual casting decisions are eventually made. And they'd better get a good composer, too.
Hmmmm...who should they get to play Hodor?