But if you poke him with a needle made of Kryptonite....

Lots of young kids, at one point or another, get a costume -- probably for Halloween -- of their favorite superhero. While it's fun to play pretend when so attired, there's the inevitable smashup of make-believe and reality when the little tykes realize that just putting on a replica of Superman's blue suit doesn't make one's muscles fill it out the way Superman's do.

Well, an enterprising toymaker has finally hit upon the solution to this problem: it's a Superman costume that comes with a battery-operated air pump that inflates the suit, so all of a sudden little seven-year-old Billy will have these gigantic, Man o' Steel-style bulging pecs, abs, deltoids, and biceps!

And of course, we can never start too early in showing young kids what blow-up dolls are all about. As Lex Luthor might say, Heh heh heh....