The photography is excellent, I'll admit: the video really makes Buffalo look beautiful. And really, Buffalo has a lot of beauty going for it. (Trouble is, it's often hidden and hard to find because it's behind some ugly stuff.) And I really like the logo they've come up with for Buffalo, which comes onscreen at the very end.
But everything else about this is crap.
Mostly, it's because of the tone of the damned thing. There's no hint of any excitement, and future, about Buffalo in this video. This is "Hey, have you ever wanted to live in a Ken Burns documentary? Move to Buffalo!" It's Buffalo as the Land of Wilford Brimley, where every day starts with a big bowl of Quaker Oats before we slowly walk off to slowly work at our jobs before going home slowly to live our slow lives. Buffalo: where everybody always knows when Matlock is on.
I just hate the approach here -- the constant drumbeat of "Buffalo is awesome because we've got loads of old stuff" that one listens to around here, for one thing, which is Exhibit A in this video. Look, when you're Athens, Greece, you can play the "Come here for our awesome old stuff!" card. But when you're a two-hundred-year old city in America, well...there's old stuff everywhere.
I also hate hate hate hate this whole "Real America" business. To be fair, I hate "Real America" stuff in any context, whether it's trying to sell a city or trying to sell a Republican candidate for something. I really dislike the attempt to sell the city on the basis that we appeal to the white-picket-fences mindset (with the only nod to non-white America being "Oh, and there's a really old jazz club here, too").
Someday Buffalo's going to get it right. It has to. No losing streak lasts forever...right?
UPDATE: Oh, by the way, the Convention and Visitor's Bureau has a really bad website. What an awful mishmash of stuff they have there. Wow.