Not much of a Gap shopper these days anyway, but man, that Audrey Hepburn commercial of theirs is about the most nauseating thing I've seen in years. I cringe every time I see it.
(No, no real point here. I just hate that ad.)
UPDATE: In comments, Scotty asks what movie it is that The Gap pillaged for its ad. The flick is the musical Funny Face, which also starred Fred Astaire. The plot was kind of convoluted, as I recall -- Astaire is a fashion photographer who is scouting locations for a shoot when he decides to shoot in a particular bookstore where Hepburn is a clerk. Somehow, Hepburn consents to becoming a fashion model herself, because it will result in a trip to Paris, where she can then meet some kind of Bohemian beatnik poet or something like that. The scene featured in The Gap's ad is a bit of beatnik performance poetry, if memory serves. Yeah, it sounds dumb, but the movie's got a witty script and all of the songs are Gershwin classics, and hey, it's Fred Astaire and Audrey Hepburn!
The personal blog of author Kelly Sedinger, chronicling the adventures of one overalls-clad wanderer.
6 comments:
I agree. It's utterly dreadful.
Actually, I thought it was kind of cool, but I'm really a simple shit.
Actually, it just confounded me. I mean, what is the point, and more specifically, how will it get people to buy more stuff at the GAP?
Anyone know what movie that's from?
The point of all commercials is to be remembered. There's an old saying that goes something like: "It matters not whether you like me or loathe me as long as you remember my name." I forget who said it; I think he was actually talking about politics but it seems to be the philosophy behind a lot of commercials.
I sort of like the gap commercial. It makes me think, if I could look like that in those skinny black pants I'd probably rush out and buy a pair.
Ah, but it CAN backfire. Remember "Ring Around Te Collar"? I haven't bought Wisk in years because of it.
Post a Comment