So I'm watching an unnamed teevee show on one of the stations we get from Canada, and a commercial airs for Kelsey's, which is a Canadian chain that's roughly analogous to Applebee's or TGI Fridays or Chilis. Basically, casual dining and drink. Big whoop. The commercial used the standard clips of people meeting with their friends and just having a happy old time at this restaurant, which is the typical thing for an ad for a joint like Kelsey's. But what really bugged me was the music they used: the theme song from Cheers.
Folks, you cannot do that! You can't take an iconic theme song from a show about an iconic fictional bar and use it to advertise a chain joint! This was wrong on so many levels. Cheers is a neighborhood bar with one location. Kelsey's is Canada's Applebees. UGH!
The personal blog of author Kelly Sedinger, chronicling the adventures of one overalls-clad wanderer.
Hey at least you don't get it on the radio too! It kind of makes you wonder how much they had to pay for the right though, doesn't it?
ReplyDeleteMCI airport has a Cheers. It appears to have become a chain.
ReplyDelete-Mark