Early on, one of Tran's packaging suppliers told him, "Your product is too spicy. How can you sell it?" Add a tomato base, some friends counseled. Sweeten the flavor to pair it better with chicken, others said. But Tran stood firm.
"Hot sauce must be hot. If you don't like it hot, use less," he said. "We don't make mayonnaise here."
I especially like the part toward the end, when the article discusses what Tran did when underforecasting led to the company literally running out of product for three months. Their choices were to change the formula so they could keep bottles on the shelves, or...well, check it out.
More next week!